London, 18th of July 2022. After the fantastic, all-electric ARIYA tv campaign recently launched, Nissan Motor GB released its latest campaign by taking its steps into the metaverse and utilising industry leading technology. Working with a WebXR enabled browser the campaign delivers a visual, interactive and entertaining art experience across multiple platforms including mobile, desktop and VR.
To kick off the campaign, Nissan challenged 5 spectacular artists to draw images of the Nissan ARIYA in five different cities within the UK, these included: London, Birmingham, Manchester, Leeds, and Liverpool. The artists included: Retro Manni (Birmingham), Tishk Barzanji (London), Janice Leung (Leeds), Neil Keating (Liverpool) and Antidote (Manchester), and were briefed to add their unique style to highlight their creative interpretation of how the Nissan ARIYA is a 'ray of hope' within each of their cities.
Although the artwork is influenced by the Japanese inspired design of the ARIYA, the artists were also encouraged to show their own story to provide an authentic and expressive interpretation.
The artwork has been displayed in digital and in large format outdoor sites, this allows you to enter Nissan's Metaspace experience and explore the artwork by scanning the available QR Code.
Nissan GB Marketing Director Nic Thomas said “The Japanese timeless design and innovation of the ARIYA allows us to influence and explore new ways of communicating with our customers and I am very excited to be able to promote Nissan as one of the first Car manufacturers to utilise the Metaverse in this immersive and inclusive manner. This is the start for us to continue to explore and test and learn new ways of bringing our electrified brand stories to life and showcase our own product innovations in an environment that fits with our innovative leadership brand values
Barry Christie, Global Creative Lead at Meta Creative Shop said: “With the Nissan Electric Lab you can get really close to the new Nissan ARIYA and the campaigns artists electrified artwork; in fact, you can literally step into it with a Meta Quest headset for a fully immersive experience or explore it in 3D on your mobile or computer.”
The Metaverse is an online, 3D immersive experience. You can access the Metaverse online via mobile, web or in a full virtual reality experience via headset. When visitors step into the Metaverse they can walkaround and interact with the environment at their leisure.
Images of each of the pieces of art as well as a description from the artists is available to download and an example of the electronic world can be seen here - www.nissan-electrified-lab.com