Subaru Named Driver Power Brand Of The Year 2025
Subaru named Driver Power Brand of the Year 2025 🏆
We’re proud to share that Subaru has been crowned the UK’s number one car brand in the Auto Express Driver Power 2025 survey, securing first place for the second year in a row.
The annual Driver Power survey is one of the most respected measures of real-world car ownership satisfaction in the UK. Unlike traditional awards judged by experts alone, Driver Power is based entirely on feedback from thousands of real owners, making this achievement especially meaningful.
Dominating the Driver Power rankings
Subaru topped an impressive seven out of the 10 categories assessed in the Driver Power manufacturers’ rankings, outperforming every other brand in the survey. Standout results were achieved in:
- Ride and handling
- Quality
- Reliability
These strengths are widely attributed to Subaru’s engineering philosophy and motorsport heritage, particularly its long-standing involvement in rallying and its commitment to durable, confidence-inspiring vehicles.
A clear and deserving winner
The only category in which Subaru did not place in the top 10 was running costs, where it ranked 18th. While Subaru now offers hybrid and electric models, its distinctive boxer engine layout prioritises balance, performance and durability over outright fuel economy.
Even so, this was Subaru’s sole category outside the top 10 – underlining the brand’s exceptional consistency across the rest of the survey. With such dominant results, Subaru was a clear and deserving winner of the Driver Power Brand of the Year 2025 title.
Experience award-winning Subaru ownership
As a Subaru main dealer in Norfolk, we’re delighted to see the brand recognised once again for the qualities our customers value most: reliability, safety, driving confidence and long-term satisfaction.
If you’d like to experience what makes Subaru the UK’s best-loved car brand, our team would be happy to help you explore the latest Subaru models, arrange a test drive or discuss servicing and ownership.
Get in touch with us today to discover award-winning Subaru ownership for yourself.